Free Marketing Advice
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An author in my stable of “regulars” is John C. Maxwell. He has the topic of Leadership figured out, and scores again with his new book “How Successful People Think”.
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Holiday Season will be but a memory when a new administration leads our country effective January 20th. Many things will change for sure (keyword: Uncertainty). A recent issue of Ad Age takes a crack at the uncertainty issue. I’ve chosen a marketer-centric approach to share some thoughts of my own.
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I am taking you back to my distant past and an idea that netted me McDonald’s very first Marketing Achievement Award. The concept still works today.
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One of my favorite marketing topics is the importance of creating, building, and maintaining your BRAND. So let’s talk about it this month.
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As a long time marketing professional I learn new things every day, combining “doing” with reading the work of experts. My recommended list of gurus includes Peter Drucker (strategic planning); Philip Kotler (marketing); and Jeffery Gitomer (sales).
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I have found in my experience that if you’re marketing a small to medium size businesses, marketing funds are precious. But your decisions have to be based on basic planning principles.