My return to the classroom to teach a new group of students the value of understanding the Principles of Marketing, whether it’s your profession or not, is my focus for April

We know the old saying, “March comes in like a Lion, and goes out like a Lamb”.

On February 4th, the nation stops and pays rapt attention to “the Big Game”, 100 million viewers strong. I won’t talk about the actual football game, considering I’m a Patriots fan making a living in Eagles country.

Cyber Monday.

It’s still fresh in our minds. And it raises the question of what’s the difference between effective copy and effective copy for your website?

Think back to your childhood.

Now think of fond memories that are easily remembered in detail.

A lifelong student of the game reflects on relationships to marketing. Inspiration – the time of year when the Fall Classic takes center stage.