Free Marketing Advice
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While many of us in business try to decide whether to go “all in” on digital strategy, or stay the course with traditional marketing, one of my favorite marketing gurus Philip Kotler, nails it as usual with his new book Marketing 4.0: Moving From Traditional to Digital.
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In today’s digital marketing world, there is a type of business worth studying – call it a Platform Business. It’s like the matchmaker.
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Non-News. We are living in a digital age.
That means your thinking must change when it comes to marketing your business.
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I’M ALL IN NOW WITH DIGITAL MARKETING STRATEGIES.
One of the key things you need when planning is to have a good “Engage Strategy”.
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I’m straying off the beaten path a bit this month. A recent weekend retreat at a Trappist Monastery in Virginia included reading a stimulating book, The Heart of the Enlightened by Anthony DeMello SJ. The experience has opened my mind to some “Life Morsels”.
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This month we continue our focus on one of my favorite marketing thinkers, Seth Godin. His latest book, This Is Marketing, articulates what the profession I love is all about.