Free Marketing Advice
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In my quest to stay on top of my profession, I keep my antennae up to better understand how people think and behave when faced with decisions about what products and services they want to include in their lives.
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If you believe that change is good when appropriate, here’s some good advice. Change the way you approach marketing your business, from a product oriented to a market oriented perspective.
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When we talk about marketing strategy, we usually express thoughts in terms of B2B or B2C.
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Engagement often leads to marriage. Budget conscious small businesses know that it takes a like-minded marketing partner to help you plan for success. Mutual trust and understanding grow with time as the marriage evolves.
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Good hospitals know that reputation is directly related to hiring and training compassionate motivated staff at all levels. A key motivator is the opportunity for career growth. Jack Cantwell created the right slogan for Good Samaritan Hospital (GSH) to recruit new RNs and others.
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It’s now impossible to ignore. Social media marketing (the elephant) is forcing its way into our marketing planning conversations.