Free Marketing Advice
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My business this year is in a renaissance for PR assignments, including working with some brand new clients. So how do I attack a PR assignment and get stories published? Sharing some tips:
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Let’s start tour June Morsel with my favorite definition of Brand from marketing expert Marty Neumeier “Brand is someone else’s gut feeling about who you are and what you do”.
Simple. Meaningful.
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Our May Morsel starts with an important question. How do you construct your business mission? Do you think about it terms of what product or service you provide to your customer (product-focused)?
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My return to the classroom to teach a new group of students the value of understanding the Principles of Marketing, whether it’s your profession or not, is my focus for April
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We know the old saying, “March comes in like a Lion, and goes out like a Lamb”.
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On February 4th, the nation stops and pays rapt attention to “the Big Game”, 100 million viewers strong. I won’t talk about the actual football game, considering I’m a Patriots fan making a living in Eagles country.