Holiday Season will be but a memory when a new administration leads our country effective January 20th. Many things will change for sure (keyword: Uncertainty). A recent issue of Ad Age takes a crack at the uncertainty issue. I’ve chosen a marketer-centric approach to share some thoughts of my own.

I am taking you back to my distant past and an idea that netted me McDonald’s very first Marketing Achievement Award. The concept still works today.

One of my favorite marketing topics is the importance of creating, building, and maintaining your BRAND. So let’s talk about it this month.

As a long time marketing professional I learn new things every day, combining “doing” with reading the work of experts. My recommended list of gurus includes Peter Drucker (strategic planning); Philip Kotler (marketing); and Jeffery Gitomer (sales).

I have found in my experience that if you’re marketing a small to medium size businesses, marketing funds are precious. But your decisions have to be based on basic planning principles.

I always keep my antennae up for quotes that trigger thinking. Here’s an example, a quote from Andrea Fishman, BGT Digital Experiences Solutions – “Brands must compete by delivery experiences that matter”. We dwell on this thought for our June Morsel.