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Based on experience, your search for a marketing resource should begin with questions like “How does this person think?”; “What does he know?”; “What is my investment if we work together?” …in other words, how do we become a team that benefits from each other’s strengths?
Let’s start with a free marketing lesson I call Monthly Marketing Morsels. Since 2013, I have been sharing advice on a broad range of marketing topics, and many of them are posted on this website for your review and evaluation. The latest lessons can be seen below.
Contact me if you want to sample a free personal consultation – phone, video chat, or face-to-face. Call Jack Cantwell 717-269-0288, or email This email address is being protected from spambots. You need JavaScript enabled to view it.. At the very least, get into the database and start receiving Morsels each month.
Focus on what you can control - Sept. 2020
September is traditionally a month where you put your brain in gear and investigate the elements of next year’s marketing plan.
There are things in play today that are planning considerations, but are out of your control – like the continuing pandemic, the date we get a vaccine, the result of the Presidential election, etc. These are factors to keep in mind of course but focus your real energy on planning elements that you CAN control. You have just so much capacity in your thinking tank. That must be your priority.
Practice Pandemic Patience - Aug. 2020
By this time each month, I usually put my brain in gear, reviewing my marketing toolbox to find some wisdom that might be useful to you.
This month the message is different. Like all of you, I’m trying to figure out how to balance “business as usual” with an eye on the news, hoping to hear that a vaccine is developed and we can really get back to life as we knew it.
The old toolbox is not my “go to” resource these days. Day to day working life is networking on Zoom, wearing a mask everywhere you go, while keeping things moving in the right direction, safely.