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Based on experience, your search for a marketing resource should begin with questions like “How does this person think?”; “What does he know?”; “What is my investment if we work together?” …in other words, how do we become a team that benefits from each other’s strengths?
Let’s start with a free marketing lesson I call Monthly Marketing Morsels. Since 2013, I have been sharing advice on a broad range of marketing topics, and many of them are posted on this website for your review and evaluation. The latest lessons can be seen below.
Contact me if you want to sample a free personal consultation – phone, video chat, or face-to-face. Call Jack Cantwell 717-269-0288, or email This email address is being protected from spambots. You need JavaScript enabled to view it.. At the very least, get into the database and start receiving Morsels each month.
Talking Turkey about November Business Success - Nov. 2020
Of the twelve months of the year, few of them offer you the opportunity to do a little self-promotion than November.
There are reasons galore to do simple and effective promotional “extras” to boost your sales or your brand image this month.
Let’s start with Veteran’s Day on November 11th. Think about honoring our veterans all month with discounts if you are in the business of selling products or services. Or do something as simple as running a Facebook message asking people to stop and say a little prayer of thanks for the unselfish men and women who have given up a time in their lives to protect our freedom.
And if you know a business is “veteran owned”…give them at least a “thank you for your service” attaboy.
Read more: Talking Turkey about November Business Success - Nov. 2020
Follow your own yellow brick road - Oct. 2020
In the words of Dorothy, “Toto, we are not in Kansas anymore.”
Neither are we. The pandemic took care of that. So, let us look ahead. In terms of marketing, where do we go from here? I would be very rich if I knew the exact answer to that one. But I can offer some simple advice, based on doing this for many years.
Follow your own yellow brick road…in other words, follow the trends that have risen to the top since we started the Covid-19 journey, and use this learning to help you plan your strategy for 2021.