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Based on experience, your search for a marketing resource should begin with questions like “How does this person think?”; “What does he know?”; “What is my investment if we work together?” …in other words, how do we become a team that benefits from each other’s strengths?
Let’s start with a free marketing lesson I call Monthly Marketing Morsels. Since 2013, I have been sharing advice on a broad range of marketing topics, and many of them are posted on this website for your review and evaluation. The latest lessons can be seen below.
Contact me if you want to sample a free personal consultation – phone, video chat, or face-to-face. Call Jack Cantwell 717-269-0288, or email This email address is being protected from spambots. You need JavaScript enabled to view it.. At the very least, get into the database and start receiving Morsels each month.
Living a Balanced Life - May 2021
My wife Pat and I celebrated 60 years of marriage on April 15th. This has inspired this month’s Morsel message. It is not the normal “here’s a tip for you”, but a reflection of what dealing with the cards you are dealt mean in terms of some basic core values – loyalty, commitment, reliability, and respect. These standards apply in both life and business and keep the balance of life in proper perspective.
Loyalty and Commitment – When you sign on with a life partner, you commit fully to the “better or worse” vow and stick with it. Pat struggles with dementia now, and I must stay loyal and committed to keep us together as a couple. I have added another dimension to my life – the role of caregiver. Like everything else you want done right, it requires study and learning to do the job as best you can. This cannot be done in isolation. God has blessed me with a support team that allows me to keep the balance in my personal and business life. Special thanks to Pat’s cousin, Pat Cox, who is there for us when a “pinch-hitter” is needed when I must leave for necessary business appointments. LIFE
It is like being a quarterback - Apr. 2021
Let us celebrate the season by discussing the task of springing into action when you are giving the responsibility of managing a project.
So where do you begin? Answer: At the end (the goal line).
Determine a realistic date when the project must be delivered, then work backwards, and fill in all the appropriate dates. You also need to delegate responsibilities. Most projects are a TEAM EFFORT, and everyone involved needs a clear understanding of their individual responsibilities as well as a commitment to stick to the dates established.
As a project manager, you must establish a budget, set goals and objectives, get agreements up front, and then execute a plan of work with a strict timetable. Frequent and clear communication is your responsibility every step of the way.
Tag. You're It - Mar. 2021
It is March. I am Irish. So, I get to talk about something I really enjoy focusing on – The Tag Line. No business worth its salt should be without one.
The tag line is short sentence or phrase that captures the reader’s (or listener or viewer’s) attention, and it is immediately clear what your company means to the audience it seeks love from. You don’t have a tagline? Now’s the time, as Nike would say, to Just do it. This great line has nothing to do with shoes, and everything to do with why they connect with their audience.
Go ahead. Start with some brainstorm questions – How do you help people? Who are they? Why are you different from your competition?
Keep it short and simple. If you go over 8 words, trash It, and start over. Like a good neighbor State Farm is there, just made it under the gun.
I was proud to work on Mayor Capello’s marketing and vision committee a few years ago and develop the line Lebanon the Place to Grow (i.e., grow your family, your business, your education, etc.). It is still in use.