Home
Free Marketing Advice
Welcome to my home page.
Based on experience, your search for a marketing resource should begin with questions like “How does this person think?”; “What does he know?”; “What is my investment if we work together?” …in other words, how do we become a team that benefits from each other’s strengths?
Let’s start with a free marketing lesson I call Monthly Marketing Morsels. Since 2013, I have been sharing advice on a broad range of marketing topics, and many of them are posted on this website for your review and evaluation. The latest lessons can be seen below.
Contact me if you want to sample a free personal consultation – phone, video chat, or face-to-face. Call Jack Cantwell 717-269-0288, or email This email address is being protected from spambots. You need JavaScript enabled to view it.. At the very least, get into the database and start receiving Morsels each month.
Is Marketing an Art or a Science? - July 2021
HAPPY SUMMER. TIME TO TACKLE A TOPIC THAT IS NOT TOO SERIOUS.
I first wanted to ask, “Which came first, the chicken or the egg?” but could not build on that as a Marketing Morsel. So, I chose this one instead - “Is marketing an art or a science?” I guess the answer depends on which side of your brain dominates your thinking.
So let us prepare for the debate. In this corner stands the CEO. He or she is the science person. “All decisions must be based on solid data.” Left brain rules here. They conclude that the purpose of marketing is to influence the behaviors of other people. So, we rely on data about human psychology and how people react to stimuli determined by facts and figures. Data, they conclude, drives marketing decisions that are strategically more effective. Since the CEO is “the buck stops here” person, it is a good idea to listen to what is being said.
Words That Guide Us - June 2021
This month the dictionary is our guide to success in business. I have chosen to share some key words that keep me focused on each task I tackle and motivate me to perform better today than I did yesterday. No two of us are alike, and I assume each of us lives by our own words of inspiration. Here are a few of mine. Perhaps you will share yours with our Morsel readers as well. Send them and I will create a “collection post” on my website. Let us start with:
PERSISTENCE.
I learned a lot from having McDonald’s as a client for over 25 years. Here is an example - Founder Ray Kroc once said “Press on. Nothing in the world takes the place of persistence.”
PASSION.
Love what you do, and it will show up in the work you produce. It is always better when attacked with passion.
Living a Balanced Life - May 2021
My wife Pat and I celebrated 60 years of marriage on April 15th. This has inspired this month’s Morsel message. It is not the normal “here’s a tip for you”, but a reflection of what dealing with the cards you are dealt mean in terms of some basic core values – loyalty, commitment, reliability, and respect. These standards apply in both life and business and keep the balance of life in proper perspective.
Loyalty and Commitment – When you sign on with a life partner, you commit fully to the “better or worse” vow and stick with it. Pat struggles with dementia now, and I must stay loyal and committed to keep us together as a couple. I have added another dimension to my life – the role of caregiver. Like everything else you want done right, it requires study and learning to do the job as best you can. This cannot be done in isolation. God has blessed me with a support team that allows me to keep the balance in my personal and business life. Special thanks to Pat’s cousin, Pat Cox, who is there for us when a “pinch-hitter” is needed when I must leave for necessary business appointments. LIFE