Knock wood, my client list is the most active since 2010.

Anyone worth his or her salt in the marketing arena knows what a SWOT analysis is (Strengths, Weaknesses, Opportunities, and Threats). It’s a tried and true exercise that you should put you and your business through at least annually.

When it comes to marketing, there so many strategies to employ for your business, it’s hard to latch onto an approach that grabs people and brings them into fans of who you are and what to do.

My business this year is in a renaissance for PR assignments, including working with some brand new clients. So how do I attack a PR assignment and get stories published? Sharing some tips:

Let’s start tour June Morsel with my favorite definition of Brand from marketing expert Marty Neumeier “Brand is someone else’s gut feeling about who you are and what you do”.

Simple. Meaningful.

Our May Morsel starts with an important question. How do you construct your business mission? Do you think about it terms of what product or service you provide to your customer (product-focused)?