Full disclosure. I’ve been labeling my Monthly Marketing Morsels as a Newsletter, since I started writing them in 2013.

I’ve been working with clients these days on dealing with the place of Networking in a marketing strategy. Reaching out through ads, commercials, Facebook and Linkedin postings all have their place in the plan.

I love the challenge of “getting the word out”, especially when you have the challenge of having little or no budget to work with.

While many of us in business try to decide whether to go “all in” on digital strategy, or stay the course with traditional marketing, one of my favorite marketing gurus Philip Kotler, nails it as usual with his new book Marketing 4.0: Moving From Traditional to Digital.

In today’s digital marketing world, there is a type of business worth studying – call it a Platform Business. It’s like the matchmaker.

Non-News. We are living in a digital age.

That means your thinking must change when it comes to marketing your business.