Free Marketing Advice
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This month we continue our focus on one of my favorite marketing thinkers, Seth Godin. His latest book, This Is Marketing, articulates what the profession I love is all about.
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Actually they are not. But that book title by popular business author Seth Godin definitely grabs your attention.
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Instinctively your answer may be something that describes the nuts and bolts of the products or services you provide each day.
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Many of my Marketing Morsels are just recommended ideas. No apologies. They are based on experience and they work.
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Knock wood, my client list is the most active since 2010.
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Anyone worth his or her salt in the marketing arena knows what a SWOT analysis is (Strengths, Weaknesses, Opportunities, and Threats). It’s a tried and true exercise that you should put you and your business through at least annually.