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A young Advertising Agency guy named Jack got his start in a giant worldwide company named BBDO in the 1960’s, the Mad Men era of the advertising industry. Jack leaned a lot from top BBDO leaders. One of them, the CEO of all of BBDO, Charlie Brower, retired with a memo to all of us. “It would be ungracious to creep away without giving my friends a chance to ignore my advice.” He then shared “16 things I have learned in my 43 years in the adverting agency business.” I kept the memo and pass on Charlie’s wisdom this month. It is still timeless.

1. The expedient thing and the right thing are seldom the same thing.

2. The best way to get credit is to try to give it away.

3. You cannot sink someone else’s end of the boat and still keep your own afloat.

4. It is not important to come in early and work late. The important thing is why?

5. If you get a kick out of your job, others will get a kick out of working for you,

6. No one should knock research who has ever been helped by a road map.

SkyLimit Marketing

SkyLimit Marketing
19 Springhouse Drive
Myerstown, PA 17067

Tel:  (717) 269-0288
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