Over the years my career has evolved from primarily advertising and sales promotion responsibilities to a point where editorial writing is occupying a healthy percentage of my professional life. This involves both writing and supervision of freelance writers.

I’m on an “operation downsize” mission at home this year. I spend time each Saturday in my basement, filling one or two trash bags consistent with a “pecking away” inventory reduction plan.

In my quest to stay on top of my profession, I keep my antennae up to better understand how people think and behave when faced with decisions about what products and services they want to include in their lives.

If you believe that change is good when appropriate, here’s some good advice. Change the way you approach marketing your business, from a product oriented to a market oriented perspective.

When we talk about marketing strategy, we usually express thoughts in terms of B2B or B2C.

Engagement often leads to marriage. Budget conscious small businesses know that it takes a like-minded marketing partner to help you plan for success. Mutual trust and understanding grow with time as the marriage evolves.