Marriage usually implies something personal, but for this Morsel, we are talking about the idea of a marriage between two businesses who collaborate to run a promotional-focused campaign.

WARNING

This month’s marketing lesson contains bragging.

I had the privilege of helping run the PR campaign for Myerstown’s 250th Anniversary Celebration (which attained National attention).

When the world situation changes (think Covid, and now the terrible situation in Ukraine), among the first to adjust quickly are the marketing and advertising professionals.

A good marketing agent brings value to client service by taking responsibility for developing and managing details for an approved campaign.

A young Advertising Agency guy named Jack got his start in a giant worldwide company named BBDO in the 1960’s, the Mad Men era of the advertising industry. Jack leaned a lot from top BBDO leaders.

If you work on projects, much of the work is professional and useful to the intended audience, but occasionally, you look at your finished work and say “yes!”.