Let me share with you what was likely the best concept of my 60-plus marketing career. It happened in the fall of 1974, your product may be someone else’s premium.

I am currently reading a new book, The Carbon Almanac. There are multiple authors sharing their knowledge about global warming.

This message from 2017 is worth another look...“Happy Holidays!”

Think back to your childhood.

Of the twelve months of the year, few of them offer you the opportunity to do a little self-promotion than November.

I have been a subscriber of industry journal AdAge Magazine since I was a rookie “Mad Men era” Guy in the early 1960’s at BBDO in Buffalo, NY. AdAge is still alive today, and there is always a chance you can learn something new.

I have been “doing what I do” since I clutched my diploma in 1960 at Ithaca College. And 62 years later I am still “doing it” …Interacting with clients, planning, writing, managing projects. The fire to produce results still burns.