But the reality for success today is to focus direction on P2P (People to People). This mindset of course means figuring out how to maximize a Social Media based marketing strategy. It’s a good idea to increase your Social Media marketing knowhow.
No one likes to be “sold to”. That’s why successful marketers create useful “content” to aid customers and prospects in making their own informed decisions.
Space and word count limitations preclude telling long stories or sharing complicated rationale on Facebook, Twitter, Linkedin, etc. But you can pique reader interest enough to visit a well-organized and informative website. This is a logical way to build your own P2P rapport. When it comes down to it, buying decisions are the result of the trust that starts with a solid P2P relationship.
Some inspiration for this month’s Morsel message comes from my “book of the month” – Social Media Explained by Mark W. Schaefer. It’s a quick and informative read.
Be a great February “People Person” and see if it bears fruit for your business strategy. Have a sweetheart of a month
View previous monthly morsels on our Free Marketing Advice page.
