It begins again. 90-year-old Jack pulls out his copy of The Five Most Important Questions You Will Ever Ask About Your Organization, a back-to-basics tome compiled by all-time great Peter Drucker and his team of marketing hall of farmers.

The year 2024 is wrapping up. For this month only, there will be no “Marketing Morsel.” I am replacing it with “Jack’s Reflections.” Read and make your list.

I have had a long career. I have worked with clients of many sizes… from McDonalds; domestic and International for over 25 years, and countless large and small businesses of all sizes, many for 5 or more years each. 

Have you ever noticed that creative people are the most curious? To some extent, it is likely a God-given talent. But fear not, there are some steps you can take to improve your curiosity skills.

Like most of us, I do my best work if something clicks in my head that inspires me to “go for it.” This formula usually works.

This month’s Morsel focuses on a path to success that Community Homes of Lebanon County, a valued client of five years, faithfully follows when they create and manage safe, affordable housing for hundreds of seniors, disabled, and disadvantaged families in Lebanon County, Pa, where I live myself.