It’s July. Time to relax and not put a lot of strain on the brain. So let’s chat about one of my favorite marketing topics…BRAND IDENTITY

Throughout my lengthy career as a marketing professional, one of my favorite aspects has been bringing together two parties that are not in direct competition, share the same target audience, and discovering the benefit of jointly promoting to the benefit of both parties.

How do you sum up 91 years on earth, over sixty of them spent working on my craft? 

This month I am reading an update of one of my favorite marketing books, Building a Story Brand. 

One of the advantages of reaching 90 is that you can do or say what you want and have unlimited latitude in what you write about.

I enjoyed working in big city advertising agencies and corporations for many years and as a one-person small city Marketing Agency for the last 25 years. Both need to balance work for existing clients and develop new clients. How they go about this task is different.