This month I am reading an update of one of my favorite marketing books, Building a Story Brand. 

One of the advantages of reaching 90 is that you can do or say what you want and have unlimited latitude in what you write about.

I enjoyed working in big city advertising agencies and corporations for many years and as a one-person small city Marketing Agency for the last 25 years. Both need to balance work for existing clients and develop new clients. How they go about this task is different.

It begins again. 90-year-old Jack pulls out his copy of The Five Most Important Questions You Will Ever Ask About Your Organization, a back-to-basics tome compiled by all-time great Peter Drucker and his team of marketing hall of farmers.

The year 2024 is wrapping up. For this month only, there will be no “Marketing Morsel.” I am replacing it with “Jack’s Reflections.” Read and make your list.

I have had a long career. I have worked with clients of many sizes… from McDonalds; domestic and International for over 25 years, and countless large and small businesses of all sizes, many for 5 or more years each.