It was a complex project that has to be managed if you want to wake up on an assigned day in your new home with a smile.
Dealing with this inspires the topic for the September Morsel – In the marketing arena how do you approach the task of managing a project.
It could be anything from getting a new commercial on the air to building a presentation of a client’s annual marketing plan.
There are some basic approaches involved. They must be followed with a sense of urgency from beginning to end.
- Identify what has to be accomplished and attach a date to it.
- List every task that has to be completed…with a timetable created from the completion date backwards.
- Divide and conquer. Hopefully you have a team at your disposal. Make each member of the team responsible for a specific task related to the overall project. Make them report progress so everyone knows what’s going on.
- Somebody has to watch the budget.
- Somebody has to be the leader…and keep everyone motivated to meet all deadlines.
- Keep a written progress report. Share it with the team.
- Don’t assume anything, ever.
- Thank everyone at the end.
Look beyond a single project. There is a big picture of everything that has to be done. Never overlook this responsibility.
View previous monthly morsels on our Free Marketing Advice page.