I’m straying off the beaten path a bit this month. A recent weekend retreat at a Trappist Monastery in Virginia included reading a stimulating book, The Heart of the Enlightened by Anthony DeMello SJ. The experience has opened my mind to some “Life Morsels”.

DeMello, a wonderful storyteller, creates a-ha moments worth sharing. Here are a few samples of his thinking (my text). Read, pause, and think:

• We are all booked for the Departure Lounge. Make sure the time you have here means something.
• A man lands on the moon to collect rocks (How to make a living). The man is awestruck by what he sees (How to live).
• Marconi invents radio, and still asks “Why does it work?” n Five Bells adorn the entrance to the “5 Bells Inn”. They change the name to “6 Bells Inn”. The strategy works. More people stop in to point out the “mistake”.
• The perfect listener hears you. Even if you say nothing.
• A diamond is just a stone until it is endowed with value by the human mind.

A-Ha! Even Life Morsels can become Marketing Morsels.

Looking ahead, my Morsel focus the next few months will address Digital Marketing Strategy. I will be “into” the subject through a three month on-line marketing course from Columbia University. This is my 20th year as SkyLimit Marketing. I aim to keep going strong by continuing to learn.

Happy St. Patrick’s Month.

It’s always one of my favorites.

View previous monthly morsels on our Free Marketing Advice page.