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Our January Morsel treated you to some wisdom from the late great BBDO CEO Charlie Brower. Thanks for all the nice feedback!

I promised we would look ahead this time. I can think of no other guide to future marketing expertise than renowned guru Philip Kotler (look him up), to challenge our brains with six thought-provoking questions from his latest book, Kotler on Marketing. Kotler co-authored textbooks I used in college classrooms for almost twenty years. Thinking caps in place? Here you go:

  1. “Has your company prepared for a scenario of how your business will probably look in five years? Which players in the task environment will be helped or hurt by the Information Revolution? Where will your profits be made in the value chain?”

A young Advertising Agency guy named Jack got his start in a giant worldwide company named BBDO in the 1960’s, the Mad Men era of the advertising industry. Jack leaned a lot from top BBDO leaders. One of them, the CEO of all of BBDO, Charlie Brower, retired with a memo to all of us. “It would be ungracious to creep away without giving my friends a chance to ignore my advice.” He then shared “16 things I have learned in my 43 years in the adverting agency business.” I kept the memo and pass on Charlie’s wisdom this month. It is still timeless.

  • The expedient thing and the right thing are seldom the same thing.
  • The best way to get credit is to try to give it away.
  • You cannot sink someone else’s end of the boat and still keep your own afloat.
  • It is not important to come in early and work late. The important thing is why?

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