Time to wrap up 2021 in a nice bow, and file it away. Before you do, what did you learn from your marketing efforts that will help you focus your thinking for 2022? It must start with the idea of public perception of who you are and what you do. That, to me is the essence of being the gatekeeper of your Brand.

This is an exciting time to sit down with a checklist of “who am I and what to do about it”. The slate is clean when the bologna drops in Lebanon.

I recommend you get a planning checklist together to help you deal with this important basic issue. Here are some categories that work for me.

Read more: The Care and Feeding of Your 2022 Brand - Dec. 2021