If you believe that change is good when appropriate, here’s some good advice. Change the way you approach marketing your business, from a product oriented to a market oriented perspective.

Examples:

Product oriented – Home Depot. “We sell tools, and items for home repair and improvement”.

Market oriented – “We empower consumers to achieve the homes of their Dreams”. Facebook – Which approach do you relate to? “We are an online social network”. (Product oriented)

Or…

“We connect people around the world and help them share important moments in their lives”. (Market oriented)

See the difference a pure consumer-centric perspective makes to doing business?

Consumer-centric IS the marketing oriented strategy.

Experience has taught me that the market oriented approach to communicating your business gives you a much better chance of success.

Try it, you’ll like it!

View previous monthly morsels on our Free Marketing Advice page.