Free Marketing Advice - 2015

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Over the years my career has evolved from primarily advertising and sales promotion responsibilities to a point where editorial writing is occupying a healthy percentage of my professional life. This involves both writing and supervision of freelance writers.

I was recently asked by one of my clients to share some writing tips with the other writers. Here are some of them for our June Morsel:

  • When you write, focus on the audience. Think of it as a letter to a friend. Set a goal to tell the story in a memorable way.
  • Keep the terms simple and understandable. Stay away from “jargon” and “buzz words”. Write conversational English.
  • Watch your style. Keep it simple and don’t “show off” your vocabulary unnecessarily. Mark Twain once said “I never write ‘metropolis’ for seven cents, because I can get the same price for ‘city’. I never write ‘policeman’ because I can get the same money for ‘cop’. Simple language connects”.
  • Let your enthusiasm for the message shine through.
  • The most important sentence is the first one. Reel in your readers out of the gate.
  • Unity – one idea per paragraph.
  • Coherence – in Latin it means “to stick together”. Make your story flow naturally from one paragraph to another.
  • Punctuation can be your friend. Use it properly to add to the quality of your work. Keep a good grammar reference handy.
  • Have a thesaurus ready to reference. A good way to bore a reader is to repeat words.
  • Word efficiency. Write something. Review it. Then write it again with fewer words. You can do this!
  • A story with a ‘human angle’ is usually better. Quotes work. Use them.

Questions? You write and I promise to read and respond.

View previous monthly morsels on our Free Marketing Advice page.


SkyLimit Marketing

SkyLimit Marketing
19 Springhouse Drive
Myerstown, PA 17067

Tel:  (717) 269-0288
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