Good hospitals know that reputation is directly related to hiring and training compassionate motivated staff at all levels. A key motivator is the opportunity for career growth. Jack Cantwell created the right slogan for Good Samaritan Hospital (GSH) to recruit new RNs and others.
It was GSH – Growth Starts Here.
Like any marketing challenge, the process always starts with a focused understanding of the mindset of the target audience (in this case, nurses) Let me put my years of successful experience both practicing and teaching marketing to work in concert with you. There is no obligation for the first meeting.
Call me, Jack Cantwell,
at 717-269-0288,
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
or visit my website: www.skylimitmarketing.com
View previous monthly morsels on our Free Marketing Advice page.
It’s now impossible to ignore. Social media marketing (the elephant) is forcing its way into our marketing planning conversations.
It’s a fact. Social media opens two-way communication with businesses and customers, becomes an effective research tool for better understanding of clients and competitors, and makes us, as one expert says, Digital Natives. We keep finding more ways to use online technology to help us do a better job of marketing our businesses.
Text book authors Tracy Tuten and Michael Solomon divide the task of studying social media marketing into four “zones” –Social Community; Social Publishing; Social Entertainment; and Social Commerce.
Read more: Pay Attention to the Elephant in the Room - Nov. 2014
Bottom line – All entrepreneurs are in the Customer Service business. Make delivering customer service excellence your top priority. Constantly evaluate every touch point - from handling phone contact, to how you look, how you listen, etc. - right up to how you follow thru. Key traits: honesty, integrity, ethics, reliability, fair value, relationship building, networking. Now is time to start focusing on your business and marketing planning for 2015, The process always starts with a consumer perspective, and an integrated marketing communications approach. Let me put my years of successful experience both practicing and teaching marketing to work in concert with you. There is no obligation for the first meeting.
Call me, Jack Cantwell,
at 717-269-0288,
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
or visit my website:
www.skylimitmarketing.com
View previous monthly morsels on our Free Marketing Advice page.
Research shows that words like trust and expertise are key to consumer centric messaging, along with an integrated marketing communications approach to a marketing program for lawyers, accountants, and professional service firms. Example: The Lebanon County Bar Association still uses a SkyLimit Marketing created slogan “Trust Us to Know Better”.
Every business has its own unique set of customers and prospects looking for the solution your business can provide to solve their problems.
Let me put my years of successful experience both practicing and teaching marketing to work in concert with you. There is no obligation for the first meeting.
Call me, Jack Cantwell,
at 717-269-0288,
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
or visit my website:
www.skylimitmarketing.com
View previous monthly morsels on our Free Marketing Advice page.
1. Unless you have a good reason not to do this…Call the document a News Release (as opposed to a Press Release). You are releasing news.
2. Remember who you are trying to influence…it’s the editor or reporter at the publication or broadcast station. Write the release from the reporter’s perspective.
3. Critique your work before sending it out. Ask yourself:
- Is this really news? Make your announcement as interesting and reader friendly as you can.
- Does my headline and first sentence pique the interest of the reporter and cause a reaction of “This looks interesting. I think I’ll do something with this”.
Read more: Simple Summer Tip - Release Writing Advice - Aug. 2014
In keeping up with the heat of summer, here is a brain heating question for your business.
Step back and ask yourself why am I here?
See if your answer helps to energize you as a business person.
A great example of an organization that went through this exercise is Unilever, which launched its “Sustainable Living Plan” in 2010. According to my marketing text book, by 2020 Unilever is planning to attain three major social and environmental objectives: (1) Help more than one billion people take action to improve their health and well-being; (2) To halve the environmental footprint of the making and use of their products; (3) To source 100 % of our agricultural products sustainably.
I’d like to share some input with you from recent article in Harvard Business Review (Why Good Managers are So Rare by Randall Beck and James Harter).
As important as the decision is to hire and work with the right manager (or be the right manager as well), a Gallup poll reveals that companies fail to choose the right person 82% of the time. Gallup concludes that executives continually struggle to unlock the mystery of why performance varies so immensely from one workgroup to another.
The key finding in the article for me was the identification of five key talents of great managers:
- They motivate every single employee to take action and engage them with a compelling mission and vision.
Read more: A Seasonal Question for our First Morsel of Spring… How Well Do You Manage? - Apr. 2014
My marketing “Book of the Month” is The Little Blue Book of Advertising by Steve Lance and Jeff Woll.
They point out that “consumers of every age are still motivated by the same things that motivated consumers since the first caveman coveted his neighbor’s cudgel: needs, status, a belief that the product will improve the perceived quality of their lives, or just an unexplained “I gotta have that” impulsive action”.
Think outside the box? Why? There’s plenty of good stuff in the boxes. The boxes are not the problem. The authors note that today, not enough people step back, take a deep breath and ask four key questions.
Read more: Make February…Think Inside the Box Month - Feb. 2014